“Tough should be essential reading in every class, every grade and for every person that aspires to be better. The bullseye is hit with the mental and character traits you need for success and how to navigate and use the traits to make you better, and puts you in a position to make the impossible, possible. Truly a remarkable book!”
—D. McBurnett, Navy SEAL (ret), author of Uncommon Grit
“I spent 20+ years evaluating students during some of the military’s toughest selection courses. I know what determination and toughness is. I also know failure. I wish I had this book to reference for those who lost focus and faltered. Tough is the most in-depth and comprehensive book on mental toughness I’ve seen.”
—John Barklow, US Navy (ret)
"Powerful self-reflection with an emphasis on integrated personal development. An important read for anyone looking to sharpen their most vital tool ... the mind."
—Mark Divine, SEAL Commander (ret), founder of SEALFIT and NYT best selling author of Unbeatable Mind and The Way of the SEAL
“Greg Everett has written an inspiring and enlightening read for anyone looking to understand what being tough truly means... and why it matters. As a coach, he shares practical tools and incentives that will help to build confidence and create disciplined habits to support your goals.”
—Emily Fletcher, Founder of Ziva Meditation and best selling author of Stress Less, Accomplish More
"Greg has done a terrific job of taking the intangible attribute of toughness and given us a concrete, actionable, step-by-step process for understanding it and adopting it into our own lives. I am recommending this book to all of my athletes."
—Ben Bergeron, elite CrossFit coach, best selling author of Chasing Excellence
“Deconstructing the stereotypical image of what we’ve come to associate with “toughness,” Everett shows us the true nature of toughness and perhaps more importantly how to get there. This book is likely to make you laugh and nod in unison, and most certainly will light a fire under you.”
—Jocelyn Forest Haynes, NCAA D1 National Champion & MVP and National Pro Champion & MVP Professional softball pitcher, national championship medalist weightlifter
Praised as “remarkable”, “powerful” and “inspiring” by everyone from special forces operators, elite athletes and coaches, and backcountry experts to everyday people striving to improve their lives, Tough “sets the standard” and “encompass[es] the message we all need.”
Being truly tough is a genuine command over ourselves and an ever-increasing mastery of the mental, emotional and physical elements that define us and determine the course of our lives. It gives us the fortitude, mindset and tools to not simply survive adversity, but to thrive through it and in its wake. It gives us a broad and always expanding array of capabilities that create self-reliance and confidence, give us access to new opportunities and experiences, and allows us to contribute more than we consume. It ensures we understand who we truly are, and that we ultimately determine that identity and reinforce it daily with our choices and habits. And true toughness allows us to remain committed to our chosen path to achieve what we intend no matter what it is or how difficult the process.
This is a guide including practical action to discover and develop our ultimate capacity to withstand adversity, to collect and build the mental and physical tools to accomplish the challenging and incredible, and to find security in our identities and the confidence and resilience it engenders.
Tough is an inspiring look deep into what makes us tough and why it matters, and provides the practical tools and steps to achieve genuine change in your life.
Excerpts & Articles
Commitment: An Introduction
What are you willing to do? Knowing who we are, being broadly capable, and possessing the capacity to endure hardship is meaningless if we’re unwilling to apply these abilities when it counts to...
Failure
A critical element of commitment is the willingness and ability to continue pushing ahead through failure—or at least perceived failure. Failing productively has become a hackneyed idea in busin...
Confidence
Possessing an extensive and growing array of skills and knowledge, well-developed physical qualities across myriad realms, and the ability to take care of ourselves in as broad a range of situations p...
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All content © Greg Everett
